Adam Holtzman

Breaking Some Eggs

sunny side up egg

What is Breaking Some Eggs?

It is a multidisciplinary conceptual art project examining the current tensions between art, commerce and the content economy.

And a lot of videos of making scrambled eggs.

OK, then where is the Art?

The art here is the hustle. Attention is now a commodity; creatives are the labor providing products for insatiable online audiences feeding corporate bottom lines.

This website, content, merch, and calls for support are all components of the project.